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Dealers: Use Social Media to Establish Trust

2013-07-29 18:56:02| AutomotiveDigest.com - Automotive Industry News

If you ask most people where buying a car is on their comfort scale, many reply somewhere between a root canal and chronic diarrhea. Dealers know how uncomfortable it can be and have worked hard to fix that. The buying public is ready for a change. Here are 3 effective ways to use Social Media to establish trust with your customer and debunk the stereotype: 1. Help Them Buy From You. What are the frequently asked questions about the car buying process or service process? Each one of these can be a blog post or a status update on Facebook or Twitter. See yourself as your customer does and come from a supportive space. Help them buy so they remember you as the likable expertso they think of no one else when its time to buy. Keep reading!The Article Dealers: Use Social Media to Establish Trust appeared first on Automotive Digest.

Tags: media social trust establish

Beijing's 'Water Army' Swamps Social Media

2013-07-26 02:00:42| TechNewsWorld

Long known for its out-and-out censorship, Beijing now appears to be filling Chinese social media with pro-government messages. The new tack was on full display after the Thursday indictment of fallen Communist Party member Bo Xilai, who was busted for corruption and abuse of power in 2012. While China's social media censors were surely working overtime, so, too, were its copywriters.

Tags: media social water army

Fortune 500 companies give social media a thumbs-up

2013-07-25 02:29:15| CNET News.com

The world's top bankrollers are increasingly growing their social-media presence -- currently, 77 percent of Fortune 500 companies keep active Twitter accounts and 70 percent have a Facebook page. [Read more]

Tags: media give social companies