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Diageo lines up Year of the Rat Johnnie Walker Blue Label packs

2020-01-23 12:01:00| Daily beverage news and comment - from just-drinks.com

Diageo has released a limited-edition bottle of its Johnnie Walker Blue Label blended Scotch whisky, in celebration of the Chinese New Year of the Rat.

Tags: year blue lines label

 

Johnnie Walker partners with Mindy Kaling for bottle engraving activation

2019-12-17 13:19:00| Daily beverage news and comment - from just-drinks.com

Diageo has rolled out a festive-themed marketing activation in the US for the Blue Label iteration from its Johnnie Walker blended Scotch brand.

Tags: partners walker bottle activation

 
 

Diageo adds AR tech to Johnnie Walker Game of Thrones whiskies

2019-12-16 14:26:00| Daily beverage news and comment - from just-drinks.com

Diageo has added augmented reality (AR) to its Johnnie Walker Game of Thrones whiskey offerings, as the group looks to boost engagement with consumers.

Tags: game tech adds walker

 

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments

2019-11-06 14:11:00| Daily beverage news and comment - from just-drinks.com

Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.

Tags: comments global push walker

 

Diageo's Johnnie Walker A Song of Ice, A Song of Fire Game of Thrones blended Scotch whiskies - Product Launch

2019-08-20 16:49:00| Daily beverage news and comment - from just-drinks.com

Diageo's Johnnie Walker has returned to its Game of Thrones partnership, launching two more, limited edition iterations based on two 'houses' that appear in the TV fantasy drama.

Tags: product game fire song

 

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