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US: Beam Inc abandons Make'rs Mark abv change decision

2013-02-17 19:31:00| Daily beverage news and comment - from just-drinks.com

Beam Inc has buckled to consumer power and reversed its decision to reduce the abv of its Maker's Mark Bourbon brand.

Tags: change mark decision makers

 

In the Spotlight - Beam Lowers Maker's Mark abv

2013-02-13 16:27:00| Daily beverage news and comment - from just-drinks.com

Who would have thought that lowering the abv of a Bourbon would provoke so much reaction? Beam will no doubt have been expecting some kind of response to cutting Maker's Mark alcohol content to 42%, announced this week, but possibly not the scale that's emerged.

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Laser Beam Profiling Camera has large array, GigE interface.

2013-02-13 14:34:04| Industrial Newsroom - All News for Today

With 320 x 320 pixel pyroelectric array that can profile beams up to 25 mm without reduction optics, Pyrocam IV measures pulsed and CW (continuous wave) lasers from 13–355 nm and 1.06 to greater than 3,000 µm. Electronics control design includes interface to GigE (Gigabit Ethernet) cameras, and integral focal plane chopper is included for CW beams and thermal imaging. Other features include 14-bit ADC, SNR of 1,000:1, and Ultracal® baseline algorithm. This story is related to the following:Optics and PhotonicsBeam Profilers |

Tags: large camera interface laser

 

LED Light Fixture suits long throw, tight beam applications.

2013-02-13 14:34:03| Industrial Newsroom - All News for Today

Designed to replace aging low voltage sources, such as PAR56 or PAR64, LP3 Series Superspot LED Fixture can produce 6° beam with 100,000 CBCP. Unit includes hidden integral electronic driver and on/off safety switch, as well as locking handle for vertical focusing and allen key wrench locking for horizontal focusing. Featuring sturdy aluminum housing, fixture accepts Lumentalk Technology™ and provides CRI of 80+ with choice of beam spread and color temperature. This story is related to the following:Lighting Fixtures |

Tags: long light applications led

 

Comment - Wehring's Way: Beam Inc and its Maker's Mark Gamble

2013-02-11 23:35:00| Daily beverage news and comment - from just-drinks.com

Pick up a bottle of Maker's Mark, and you can't help but notice the attention to detail, the provenance, the history. That's all the more impressive when you learn that the brand is owned by a listed company.

Tags: comment mark makers beam

 

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