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Beam Suntory ready to play in lower-abv category - just-drinks EXCLUSIVE

2018-06-13 11:52:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory's global CMO has said the company wants to stay ahead of trends for lower-alcohol spirits, hinting that the Jim Beam owner is considering launching new products in the sub-category.

Tags: category play ready exclusive

 

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina

2018-06-13 11:09:00| Daily beverage news and comment - from just-drinks.com

Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. Yesterday, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.

Tags: google latest global marketing

 
 

Sonos Beam Brings Powerful Sound (and Alexa) to the Living Room

2018-06-06 23:17:35| PC Magazine Speakers Product Guide

The Sonos Beam soundbar will retail for $399 and ship with Amazon's Alexa voice assistant.

Tags: room living sound powerful

 

Beam Suntory's Sauza Agua Fuerte - Product Launch

2018-05-30 15:35:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has lined up a range of RTD cocktails under its Sauza Tequila brand.

Tags: product launch agua beam

 

Beam Suntory repackages Suntory whisky range

2018-04-27 12:07:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has lined up new packaging for three of its Japanese whisky brands.

Tags: range beam whisky suntory

 

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