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The Irish connection - How C&C Group plans to rescue Magners - Focus

2017-11-23 11:07:00| Daily beverage news and comment - from just-drinks.com

In the world of mass-market cider, geography has become a valuable marketing tool. Of the major brands on sale in the UK, Heineken's Old Mout claims New Zealand heritage, Strongbow English, while both Rekorderlig and Kopperberg play heavily on their Scandinavian roots. Now, C&C Group is looking differentiate itself in the UK's cut-throat cider market by bolstering the Irish credentials of its Magners brand.

Tags: to group plans focus

 

Casa Cuervo's The Sexton Single Malt Irish Whiskey - Product Launch

2017-11-21 12:32:00| Daily beverage news and comment - from just-drinks.com

Casa Cuervo's Proximo unit has launched a single malt Irish whiskey brand exclusive to the US market. 

Tags: product single casa launch

 
 

Luck of the Irish?

2017-11-20 01:09:55| BBC News | Business | UK Edition

How 27-year-old Irishman John Collison created IT firm Stripe with his brother, and became personally worth $1.1bn.

Tags: luck irish

 

As Irish whiskey comes of age, so do its challenges - Focus

2017-11-08 10:00:00| Daily beverage news and comment - from just-drinks.com

It takes three years and a day for a whiskey in Ireland to mature enough to be officially categorised as an Irish whiskey.

Tags: its age focus challenges

 

As Irish whiskey comes of age, so do its challenges - Focus

2017-11-08 10:00:00| Daily beverage news and comment - from just-drinks.com

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey.

Tags: its age focus challenges

 

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