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CHINA: Adidas introduces new "stadium" retail concept

2014-02-24 19:27:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods giant Adidas has launched its new 'HomeCourt' retail concept at its largest store in the world in Beijing, and says it plans to roll out the interactive stadium format to another 24 locations this year.

Tags: china concept retail stadium

 

Adidas To Roll Out New 'Stadium' Retail Concept

2014-02-24 17:56:37| Footwear - Topix.net

Adidas aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets.

Tags: concept retail roll stadium

 
 

adidas Energy Boost 2

2014-02-19 20:51:05| Footwear - Topix.net

"Inspired by athlete insight and driven by demand," adidas 's popular Energy Boost returns this month with the brand new Energy Boost 2. A complete technical upgrade over the original, the Energy Boost 2 returns more energy than any other foam cushioning in the footwear industry - having outperformed more than 800 shoes tested by Runner's World - ... (more)

Tags: energy boost adidas energy boost

 

GERMANY: Adidas cuts fabric waste by focusing on design

2014-02-05 14:30:00| Daily apparel & textile news and comment - from just-style.com

Performance sportswear brand Adidas says it has almost completely eliminated fabric waste in the production of its Running and Adidas by Stella McCartney ranges by changing the way it makes patterns.

Tags: design germany waste focusing

 

GERMANY: Liedtke to lead global brands at Adidas

2014-01-09 14:08:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods giant Adidas AG has named Eric Liedtke as head of its global brands business, succeeding Erich Stamminger who is leaving the group in March after 30 years.

Tags: germany global lead brands

 

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