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Tag: telkom
Telkom appoints Maseko as new CEO
2013-03-28 13:47:00| Telecompaper Headlines
(Telecompaper) South Africa operator Telkom has appointed Sipho Maseko as its new CEO, replacing outgoing CEO Nombulelo Moholi who announced her resignation in November 2012. Maseko will take over from Moholi on 01 April. Maseko was the former Vodacom COO, and before joining Vodacom served as CEO of BP Southern Africa. Maseko holds a BA LLB from the University of Natal. Telkom also announced that it is appointing Brian Armstrong as Group COO. Telkom chairman Jabu Mabuza said the appointment of a seasoned executive with telecommunications experience is another building block in Telkom's turnaround process.
Telkom re-launches mobile service under Telkom Mobile brand
2013-03-19 12:02:00| Telecompaper Headlines
(Telecompaper) South African operator Telkom announced the launch of the Telkom Mobile brand to focus on "data-hungry consumers" also making high volumes of voice calls. The existing 8ta mobile brand will remain a "sub-brand" of Telkom Mobile, the company said. Telkom Mobile MD Attila Vitai said the new Telkom Mobile is based on an existing robust and growing network that will benefit from continuing infrastructure investment. The new brand is positioned to take advantage of changes in consumer knowledge, expectations and behaviour, Vitai said. 8ta will be the brand name for a core set of products within Telkom Mobile, building on its loyal following in key parts of the market. Telkom said it decided to adopt its own brand for mobile services based on market dynamics, the benefits of leveraging off the strong Telkom brand heritage and its extensive infrastructure. The Telkom Mobile brand will also position Telkom uniquely in the area of converged services. Vitai said the costs of introducing Telkom Mobile are modest, with existing budget allocations being used to establish the business as a mobile brand. Telkom launched 8ta as the fourth mobile operator in South Africa in October 2010, after selling its stake in Vodacom. The operator last reported 1.5 million subscribers at 8ta at the end of September 2012.
Tags: service
mobile
brand
telkom
Telkom to launch new Telkom Mobile brand
2013-03-04 09:35:00| Telecompaper Headlines
(Telecompaper) South African operator Telkom plans to rebrand its mobile business 8ta as Telkom Mobile. The company announced the change to employees, saying that 8ta will not be discontinued, but will be re-positioned to focus on specific market segments. This will support the group-wide convergence strategy and support a more effective business with stronger commercial prospects. The 8ta brand has been particularly successful in the youth market, and new propositions will be developed and launched under the 8ta brand in future. Telkom launched 8ta as the fourth mobile operator in South Africa in October 2010, after selling its stake in Vodacom. The operator last reported 1.5 million subscribers at 8ta at the end of September 2012.
Tags: mobile
brand
launch
telkom