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Mozilla makes Yahoo default search engine on Firefox

2014-11-20 06:44:00| Telecompaper Headlines

(Telecompaper) Yahoo has signed a 5-year partnership agreement with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop in the US. Yahoo expects the partnership with Mozilla to help it expand its reach in search and strengthen its cooperation with Mozilla in search, communications, and digital content. Yahoo and Mozilla will also collaborate on future product integrations and expansion into international markets.

Tags: search makes yahoo engine

Yahoo to take over search on Firefox

2014-11-20 06:10:48| BBC News | Business | UK Edition

Tech giant Yahoo will now replace market leader Google as the default search engine on Firefox's internet browsers in the US.

Tags: search yahoo firefox

Yahoo! Inc. (YHOO), AOL, Inc. (AOL), Energizer Holdings, Inc. (ENR)...

2014-11-16 23:34:46| Electronics - Topix.net

Jeffrey Smith 's Starboard Value has published its 13F filing with the Securities and Exchange Commission, disclosing its equity portfolio for the end of the third quarter of 2014. Starboard is a fundamental-oriented activist hedge fund with an equity portfolio valued at $2.87 billion, up from $2.55 billion a quarter ago.

Tags: inc yahoo aol holdings

Yahoo to acquire video ad platform BrightRoll

2014-11-12 09:06:00| Telecompaper Headlines

(Telecompaper) Yahoo has agreed to acquire BrightRoll, a programmatic video advertising platform, for around USD 640 million in cash. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. The transaction is subject to the usual regulatory conditions. Yahoo expects the buy to add to EBITDA. Brightroll is forecast to record over USD 100 million in revenues this year. The acquisition is in line with Yahoo's strategy of focusing on search, communications and digital content through growth in mobile, social, native and video advertising. BrightRoll aggregates high-quality publishers together into a unified network and uses programmatic advertising and aggregation to allow real-time buying on the largest set of online video advertising inventory available. BrightRoll's said its approach benefits advertisers and publishers as well as consumers, through better quality, more relevant advertisements. The company, based in San Francisco, provides services for many of the largest brands and agencies, including 87 of the AdAge Top 100 US advertisers.

Tags: video yahoo platform acquire