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In the Spotlight - Super Bowl Ad Showdown

2013-01-31 17:09:00| Daily beverage news and comment - from just-drinks.com

It's 4th and goal for this year's Super Bowl, and beverage companies are continuing their traditionally hefty advertising presence at Sunday's (3 February) showpiece NFL event.

Tags: super bowl spotlight showdown

The Super Bowl and social TV through the second screen

2013-01-31 16:07:42| Product Reviews by ConsumerSearch.com

While it's common to get together with friends and family to take in the Super Bowl, you can also engage with others who aren't in the same room, or even the same state. You may have heard about the growing popularity of "second screen" viewing, meaning watching a game, program or other event on TV (first screen) and using another screened device (iPad, laptop, smart phone, etc.) for additional interaction. If you have never partaken in the second screen phenomenon, the Super Bowl is a great game to get started with. Perhaps you tweet out a cry of victory during the first touchdown of the game, or maybe you lament over the crazy antics of yet another halftime performer while engaging in a video chat with someone on the other side of the country. In some cases, networks are offering second screen apps so that you can view as many as four different camera angles at one time, ensuring you don't miss a second of the action. When it comes to the Super Bowl, the second screen craze is hardly new. On Digiday, Jack Marshall points out that during the 2011 Super Bowl game, there were approximately 4,064 tweets per second posted during the game's high points. That number more than tripled in 2012, according to The Washington Post, with the tweets reaching 12,233 per second by the end of the game. Graphs.net estimates that 70 percent of tablet owners use their second screen while watching a live event. If you are looking for apps that integrate with the Super Bowl, this year brings a nice selection of choices. read more

Tags: the social super screen