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Tag: tieup
Australian Beer Co's Yenda announces Rugby Australia tie-up
2018-02-14 11:37:00| Daily beverage news and comment - from just-drinks.com
Australian Beer Co's Yenda brand and Rugby Australia have signed a long-term official beer partnership for the Wallabies and Super Rugby competition.
Tags: australia
australian
beer
cos
Sports Direct to offer e-sports in Game Digital tie-up
2018-02-12 11:15:44| BBC News | Business | UK Edition
The move comes as the retailer increases its collaboration with specialist games firm Game Digital.
Tags: sports
offer
game
digital
Dr Pepper Snapple Group dives deeper into e-sports with team tie-up
2018-01-22 13:24:00| Daily beverage news and comment - from just-drinks.com
Dr Pepper Snapple Group has signed its first e-sports team sponsorship deal for the Dr Pepper brand.
Tags: group
team
deeper
pepper
Lucas Bols follows Passoa buy option with Nuvo liqueur tie-up
2017-12-13 16:22:00| Daily beverage news and comment - from just-drinks.com
Lucas Bols has added Nuvo to its list of third-party brands, with the company securing a right-to-buy option for the sparkling liqueur brand, four years after it was originally put up for sale.
Tags: buy
option
lucas
liqueur
The Coca-Cola Co continues Star Wars tie-up with Last Jedi bottles
2017-12-07 15:42:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has unveiled its new Star Wars-themed Coca-Cola Zero Sugar bottles for the European market ahead of this month's release of the eighth film in the movie saga.
Tags: star
continues
wars
star wars
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