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PepsiCo unveils Mtn Dew cocktail Dew Garita in Red Lobster tie-up

2020-09-17 16:13:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has launched an alcoholic RTD under its Mtn Dew soft drinks brand in the US.

Tags: red cocktail dew unveils

 

Beam Suntory signs Wimbledon tie-up for Sipsmith Gin

2020-09-14 18:20:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory's Sipsmith brand has become the Wimbledon tennis tournament's first global gin partner.

Tags: signs beam gin wimbledon

 
 

Partida piggybacks Edrington tie-up with "single malt of Tequila" range

2020-09-11 14:39:00| Daily beverage news and comment - from just-drinks.com

Tequila Partida has strengthened its links with Edrington through a three-strong line of Tequilas that have been part-matured in the UK company's Scotch whisky casks.

Tags: range single partida tequila

 

PepsiCo lines up Cyberpunk 2077 tie-up for Rockstar Energy

2020-09-10 17:02:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to launch limited-edition Rockstar energy drink cans as part of a sponsorship agreement with one of the biggest video games releases of the year, Cyberpunk 2077.

Tags: lines energy rockstar cyberpunk

 

The Coca-Cola Co signs first Paralympics global tie-up

2020-09-09 16:09:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has for the first time added the Paralympic Games to its global sports sponsorship arrangements.

Tags: global signs cocacola paralympics

 

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