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Tag: tieup
PepsiCo unveils Mtn Dew cocktail Dew Garita in Red Lobster tie-up
2020-09-17 16:13:00| Daily beverage news and comment - from just-drinks.com
PepsiCo has launched an alcoholic RTD under its Mtn Dew soft drinks brand in the US.
Tags: red
cocktail
dew
unveils
Beam Suntory signs Wimbledon tie-up for Sipsmith Gin
2020-09-14 18:20:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory's Sipsmith brand has become the Wimbledon tennis tournament's first global gin partner.
Tags: signs
beam
gin
wimbledon
Partida piggybacks Edrington tie-up with "single malt of Tequila" range
2020-09-11 14:39:00| Daily beverage news and comment - from just-drinks.com
Tequila Partida has strengthened its links with Edrington through a three-strong line of Tequilas that have been part-matured in the UK company's Scotch whisky casks.
Tags: range
single
partida
tequila
PepsiCo lines up Cyberpunk 2077 tie-up for Rockstar Energy
2020-09-10 17:02:00| Daily beverage news and comment - from just-drinks.com
PepsiCo is to launch limited-edition Rockstar energy drink cans as part of a sponsorship agreement with one of the biggest video games releases of the year, Cyberpunk 2077.
Tags: lines
energy
rockstar
cyberpunk
The Coca-Cola Co signs first Paralympics global tie-up
2020-09-09 16:09:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has for the first time added the Paralympic Games to its global sports sponsorship arrangements.
Tags: global
signs
cocacola
paralympics
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