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US: MillerCoors agrees three-year FX Networks tie-up

2014-04-25 16:36:24| Daily beverage news and comment - from just-drinks.com

MillerCoors has signed a three-year deal to be the official beer sponsor of FX Networks, the cable TV unit of Rupert Murdoch's 21st Century Fox.

Tags: networks agrees tieup threeyear

 

GSK and Novartis agree tie-up deal

2014-04-22 12:30:50| Biotech - Topix.net

GlaxoSmithKline and Swiss rival Novartis are to create a consumer healthcare powerhouse as part of a string of deals in the pharmaceuticals sector today.

Tags: agree deal novartis gsk

 
 

Editor's Viewpoint - Single Grain Scotch Scores with Diageo Beckham Tie-Up

2014-04-09 15:26:00| Daily beverage news and comment - from just-drinks.com

As one would expect, yesterday's news that Diageo is teaming up with model/team franchise investor/Jaguar brand ambassador/'celebrity' husband/retired footballer David Beckham got the wires burning red hot. So much so, that the partnership even warranted a kicking from alcohol issue charity Alcohol Concern this morning.

Tags: single editors scores grain

 

UK: Diageo defends Beckham Scotch whisky tie-up

2014-04-09 12:36:23| Daily beverage news and comment - from just-drinks.com

Diageo has defended David Beckham's role in launching a new Scotch whisky, after an alcohol charity branded his involvement "disappointing" and called for him to "re-think" the tie-up.

Tags: beckham whisky scotch defends

 

UK: Diageo bolsters Guinness tie-up with Grand National

2014-04-03 15:37:00| Daily beverage news and comment - from just-drinks.com

Diageo has upped its links with horse racing's annual Grand National Festival by becoming an "official" sponsor.

Tags: national grand guinness bolsters

 

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