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Tag: tieup
US: MillerCoors agrees three-year FX Networks tie-up
2014-04-25 16:36:24| Daily beverage news and comment - from just-drinks.com
MillerCoors has signed a three-year deal to be the official beer sponsor of FX Networks, the cable TV unit of Rupert Murdoch's 21st Century Fox.
Tags: networks
agrees
tieup
threeyear
GSK and Novartis agree tie-up deal
2014-04-22 12:30:50| Biotech - Topix.net
GlaxoSmithKline and Swiss rival Novartis are to create a consumer healthcare powerhouse as part of a string of deals in the pharmaceuticals sector today.
Editor's Viewpoint - Single Grain Scotch Scores with Diageo Beckham Tie-Up
2014-04-09 15:26:00| Daily beverage news and comment - from just-drinks.com
As one would expect, yesterday's news that Diageo is teaming up with model/team franchise investor/Jaguar brand ambassador/'celebrity' husband/retired footballer David Beckham got the wires burning red hot. So much so, that the partnership even warranted a kicking from alcohol issue charity Alcohol Concern this morning.
Tags: single
editors
scores
grain
UK: Diageo defends Beckham Scotch whisky tie-up
2014-04-09 12:36:23| Daily beverage news and comment - from just-drinks.com
Diageo has defended David Beckham's role in launching a new Scotch whisky, after an alcohol charity branded his involvement "disappointing" and called for him to "re-think" the tie-up.
Tags: beckham
whisky
scotch
defends
UK: Diageo bolsters Guinness tie-up with Grand National
2014-04-03 15:37:00| Daily beverage news and comment - from just-drinks.com
Diageo has upped its links with horse racing's annual Grand National Festival by becoming an "official" sponsor.
Tags: national
grand
guinness
bolsters
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