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Separating hops from hype in craft brewing

2015-05-14 11:06:55| Beverages - Topix.net

NEWS ITEM: A California beer drinker has filed a class-action lawsuit against MillerCoors for deceptive advertising in marketing its Blue Moon label as a craft beer. This is possibly the stupidest beer-related lawsuit since a California lawyer went after Anheuser-Busch a couple of years ago for watering down its beer.

Tags: craft hype separating brewing

LG wants your help to hype its G4 smartphone

2015-04-08 14:37:41| Electronics - Topix.net

LG Electronics is recruiting an army of social media users to test and talk up the company's new G4 smartphone ahead of its official launch on April 28. By offering 4,000 people a G4 for 30 days, the company hopes to create some buzz around its new device as flagship devices from its rivals Samsung Electronics and HTC go on sale. The Consumer Experience Campaign kicks off in South Korea on Wednesday, and will then expand to Turkey, Indonesia, Singapore, U.S., China, India, Brazil, Canada, U.K., France, Germany, Mexico, Japan and Hong Kong, LG said.

Tags: smartphone hype

Vegetarianism and the healthy-eating revolution: Why the hype?

2015-03-31 20:41:39| Grocery - Topix.net

The simple act of walking into a Whole Foods Market, or any organic market for that matter, makes one feel healthier already. It must be something in the air.

Tags: the revolution hype vegetarianism

BWW Reviews: Beyond the Hype with Contemporary Menswear

2015-03-30 15:53:57| Apparel - Topix.net

In crafting their book, the editors of Contemporary Menswear have done everything possible to avoid everything easy and obvious about their topic. Fun exercise: flip through and see if you can find a single mention of Tom Ford, or Michael Kors, or Kanye West.

Tags: reviews contemporary hype menswear