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US: Apparel firms call for end to unnecessary lead testing
2014-06-04 14:08:00| Daily apparel & textile news and comment - from just-style.com
US apparel companies are urging the Consumer Product Safety Commission (CPSC) to change rules on lead content to eliminate costly and unnecessary testing.
NORWAY: Action call after chemicals found in clothing
2014-06-03 14:39:00| Daily apparel & textile news and comment - from just-style.com
Norway's Consumer Council is calling on the authorities and apparel industry for a "more aggressive" approach after banned chemicals were found in clothing.
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SPE Thermoforming Division Announces Call for Entries in Annual Parts Competition
2014-06-02 06:00:00| Industrial Newsroom - All News for Today
SPE Thermoforming Division seeks entries for its annual Parts Competition, which showcases latest advances in thermoforming design and application, and submission deadline is August 15, 2014. According to Steve Zamprelli, 2014 Parts Competition chair, SPE's expansion of this competition will "better represent the changes that are taking place in the thermoforming industry.” Purportedly, "The new categories will showcase advances in the repurposing of materials and ingenuity." This story is related to the following:Trade Associations
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A Call to Action (for Fleet Providers)
2014-06-01 21:46:58| AutomotiveDigest.com - Automotive Industry News
This is the first Fleet Management Weekly-exclusive column written by branding and marketing authority Ed Pierce expressly for product and service providers who want to connect and influence fleet decision-makers. Having just eclipsed 21 years of fleet industry marketing, I can confidently say this is the most exciting time to market your company, products and services to fleet decision-makers. As fast as technology is changing the fleet products and services you are promoting, it is changing the media that you use to promote them. Twenty years ago, Marketing supported sales by creating awareness. No sales rep wanted to make a cold call or go to a meeting and hear, Who is (name of company)? Today, studies show that about 71 percent of enterprise purchase decisions in the U.S. begin with research conducted online. More so, business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. Obviously, awareness is now just the first of several critical marketing goals. In this age of the well-informed buyer, earning a great reputation, creating a differentiated position, providing quantifiable value, building a strong base of customer advocates, and delivering those messages effectively through multiple channels are your other important marketing goals. Multiple Channels Not that long ago, there was just one media channel, that was, earned. Companies either paid (advertising) for access or earned editorial coverage based on newsworthiness (public relations). Yes, you could disseminate a customer newsletter, but distribution was limited to customers and possibly a prospect list. In todays digital world, earned media has expanded to include banner advertising, Google Ads (AdWords), native advertising and more. Fleet Management Weekly was one of the digital media pioneers in any industry, and it is still a great example of how earned media must be an important part of your marketing mix. But the web has ushered in a second media channel, that is, owned. The owned channel includes your own corporate website, microsites, landing pages, video, blogs, social media presence, back links, and content marketing. The owned channel provides completely new opportunities to effectively reach fleet decision-makers. In the next column, well take a look at trends and opportunities related to the earned media channel as they pertain to the fleet industry. I welcome feedback, questions, suggestions, experiences and differing points of view from fleet product and service providers as well as from fleet managers, corporate buyers, consultants, trade association and media representatives who want to help build better connections. Just send an email to EdPierce@ItsTheArts.com. The Article A Call to Action (for Fleet Providers) appeared first on Automotive Digest.
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Sanderson Farms' (SAFM) CEO Joe Sanderson on Q2 2014 Results - Earnings Call Transcript
2014-05-31 06:10:30| Food - Topix.net
Good day everyone and welcome to the Sanderson Farms' Second Quarter 2014 Conference Call.
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