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How Treasury Wine Estates is rewriting the rule book - Editor's Viewpoint

2016-08-22 16:44:00| Daily beverage news and comment - from just-drinks.com

For years, they said it couldn't be done. In wine, the theory goes, if you're playing a volume game then you can't all of a sudden make the switch to a value-focussed strategy. And, for a long time, they were right: Talk in recent years of getting consumers to trade up their wine choices has fallen on deaf ears. Within the space of just two years, however, Treasury Wine Estates has proved the theory wrong.

Tags: book rule wine editors

 

Editors Plate: The Numbers Behind Our Top 100

2016-08-05 15:42:00| Food Processing

With a little interpretation, our annual list also is a barometer of the health of the food and beverage industry.

Tags: top numbers plate editors

 
 

LGFB\'s National Beauty Editors Day is August 4

2016-07-28 14:11:00| Happi Breaking News

Fifth annual charity event at Saks offers consults with editors and prestige beauty brands.

Tags: day august national beauty

 

Do you buy the Wild Geese, Pernod Ricard conspiracy theory? - Editor's Viewpoint

2016-07-19 15:12:00| Daily beverage news and comment - from just-drinks.com

In our coverage of the legal ruling in favour of Irish whiskey brand The Wild Geese in Australia yesterday, I sensed a conspiracy theory of pretty impressive proportions. Could the dominant player in the Irish whiskey sector really have been looking to ride roughshod over one of its much smaller competitors?

Tags: buy theory wild editors

 

Editor's Plate: PepsiCo's About-face on Aspartame Shows the Risk of Trying to Figure out Consumers

2016-07-06 20:12:00| Food Processing

Still, the year-old sucralose-ace-K experiment was worth a try.

Tags: out shows figure risk

 

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