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Tag: strategy
Vodafone puts optimism at centre stage with major new brand strategy
2017-10-05 08:57:00| Telecompaper Headlines
(Telecompaper) Vodafone has announced a new, global, brand strategy that puts optimism at centre stage. The new strapline will be: "The future is exciting. Ready?". The first part will be translated into local languages with the second part in English. For example: "il futuro straordinario. Ready?" in Italian; and "El futuro es apasionante. Ready?" in Spanish. The new strategy will be applied in the 36 countries where Vodafone is present and is the first change to the brand since the introduction of the "Power to you" strapline in 2009.
Tags: major
brand
centre
stage
Ford Motor Puts Design Strategy Under the HoloLens
2017-09-21 20:06:16| TechNewsWorld
Ford Motor Company on Thursday unveiled details about its use of Microsoft's HoloLens augmented reality technology in the automotive design process. Ford's design teams have swapped out their clay-sculpting tools -- a staple of the automotive world since the 1930s, when Harley Earl introduced them at General Motors -- for mixed reality headsets and visualization software.
Tags: design
motor
strategy
ford
Broken Clock Marketing Strategy Four Things You Can Do When Your Budget is Being Devoured Over Time
2017-09-21 06:44:09| AutomotiveDigest.com - Automotive Industry News
The Article Broken Clock Marketing Strategy Four Things You Can Do When Your Budget is Being Devoured Over Time appeared first on Automotive Digest.
SW Corridor Equitable Housing Strategy
2017-09-19 01:10:50| PortlandOnline
PDF Document, 720kbCategory: Meeting Handouts
Tags: strategy
housing
equitable
corridor
London Stansted CEO calls for new aviation strategy for UK airports
2017-09-19 01:00:00| Airport Technology
London Stansted Airports CEO Ken OToole has urged the UK Government to set out a national aviation strategy to help expand airports in the country.
Tags: uk
london
strategy
calls
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