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Treasury Wine Estates to launch Penfolds baijiu wine, Champagne in new multi-country strategy

2018-07-03 16:50:00| Daily beverage news and comment - from just-drinks.com

Treasury Wine Estates is opening up its Penfolds brand to the world with new bottlings that include a bajiu-infused Shiraz and a Champagne.

Tags: strategy wine launch champagne

 

Heineken unveils in-house expert for cannabis strategy - Comment

2018-06-28 14:30:00| Daily beverage news and comment - from just-drinks.com

What do international brewers know about cannabis? Not very much, it seems, which is why Constellation Brands last year invested CAD245m (US$191m) in a cannabis manufacturer to help Corona's US owner bring a cannabis beverage to market. Molson Coors is reportedly seeking similar help in its potential push into the category.

Tags: comment strategy expert unveils

 
 

Heineken's in-house expert drives cannabis strategy - Comment

2018-06-28 14:30:00| Daily beverage news and comment - from just-drinks.com

What do international brewers know about cannabis? Not very much, it seems, which is why Constellation Brands last year invested CAD245m (US$191m) in a cannabis manufacturer to help Corona's US owner bring a cannabis beverage to market. Molson Coors is reportedly seeking similar help in its potential push into the category.

Tags: comment strategy expert drives

 

Neiman Marcus taps Shopbop CEO to boost digital strategy

2018-06-26 12:40:00| Daily apparel & textile news and comment - from just-style.com

As part of its efforts to accelerate the company's digital transformation, Neiman Marcus Group has named Darcy Penick, CEO of Amazon subsidary Shopbop, as president of Bergdorf Goodman.

Tags: digital strategy ceo boost

 

Volkswagen Group: Foshan Plant Phase II mega-factory key for China; strengthening e-mobility strategy

2018-06-23 18:57:10| Green Car Congress

Tags: group key china strategy

 

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