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Google wins landmark AdWords case in Australia

2013-02-06 04:51:36| CNET News.com

High Court overturns lower court's ruling that found the Web giant in violation of trade laws for allowing companies to purchase AdWords related to competitors' names. [Read more]

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High Court sides with Google in AdWords dispute

2013-02-06 02:07:00| Telecompaper Headlines

(Telecompaper) Australia's High Court has cleared Google of allegations of misleading and deceptive conduct, The Australian reports. The Australian Competition and Consumer Commission (ACCC) took the search giant to court in 2007 over the way it displays its search results. The regulator alleged that Google and the Trading Post breached the Trade Practices Act in 2005 because Google's advertising program, AdWords, was used by some companies to create links to their websites via ads that wrongly referred to their rivals. Initially, Google won the case in Federal Court but the ACCC was successful on appeal. Google then applied to the High Court to resolve the matter. The High Court agreed with Google that it had not created the links and had not engaged in misleading or deceptive behaviour. In a statement, the ACCC said it will carefully review the judgment of the High Court to understand whether it has broader ramifications and will consider any consequences for enforcement of the Australian Consumer Law.

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Free tests blocking Google AdWords on Freebox

2013-01-04 09:48:00| Telecompaper Headlines

(Telecompaper) French ISP Free has introduced the beta version of software to block online ads, a controversial move being called "Adgate". Le Monde reports that the system was activated by default in a 3 January software upgrade for the Freebox STB/modem and starts working when customers restart the device. Free's 5.3 million broadband customers do not have the possibility of setting up a "white list" of websites where they are happy to see ads. PC Inpact writes that the ad blocking software works with all operating systems, eliminates Google AdWord spaces and some links. Banners are affected on some other sites, but this is aleatory and some are less affected than others, according to PC Inpact. Free, which wants Google and others to pay for access to its customers, told ZDNet that adblockers are legal and even promoted on Chrome and other browsers.

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