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Google Gives Google+ Some Nips and Tucks

2017-01-18 22:21:55| TechNewsWorld

Google has announced three new updates to Google+ in an effort to revive interest in the faltering product. The added features will be rolled out next week, when the old Google+ layout will vanish. Lower quality comments will be hidden, although Google didn't explain how or by whom comments will be judged. Google has tweaked the Google+ UI to display more posts and less white space.

Tags: google nips tucks

 

Data War(s) are Coming: Apple, Google, & Data Miners vs Coveting OEMs for Data Using Mobility, AI & Analytics

2017-01-11 19:47:03| AutomotiveDigest.com - Automotive Industry News

Situation: Mobility will be disruptive & transformative going forward. Too many companies competing for market share of mobility. OEMs want to get into mobility services; Competing with Silicon Valley. Significance or Takeaways for Dealer Mgt Google & Apple more interested in mobility services instead of cars. Big winners will be data miners using Artificial Intelligence & analytics War over access to mobility & data is coming. Auto industry becoming new business with opportunity to control data. See source article from John McElroy's insightful posting "Pitfalls, Opportunity and the Big Mobility Shakeout" ________________________________________________________________________________

Tags: data using google coming

 
 

Google Challenging Agency Ad Process: Sez Create Your Own Brand Videos for YouTube [Quicker, Cheaper, & Speedier Production & Feedback]

2017-01-04 22:12:11| AutomotiveDigest.com - Automotive Industry News

SITUATION YouTube Labs is now linking brands with YouTube Creators. How: By Creating a platform for a series of videos for each brand Disrupts of traditional advertising model & bypasses broadcast, cable TV Delivers FB & YouTube directly to customer on the video publishing platforms. YouTube video bloggers growing part of marketing content creation for brands.  SIGNIFICANCE Implications for Ad Agencies, video production houses, publishers, buyers of ads.as well as Automotive companies. Moves Google into a sort of talent brokerage. Called "Agile Method" by SW developers to achieve better, faster, cheaper ads. Emphasis on speed to stream, with agency work going straight to production. Scripts approved, guided by insights & market knowledge from YouTube creators. Optimized video then put online to listen to conversations & feedback from consumers. See AD Age article in its entirety Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? _______________________________________________________________________

Tags: feedback create process google

 

Google data centres to be 100% renewable-powered by 2017

2016-12-06 23:32:39| BBC News | Business | UK Edition

Google reveals it is on track to offset 100% of data centre and office electricity use with renewable energy.

Tags: data google centres data centres

 

Google aims to tackle Black Friday crush

2016-11-23 12:10:25| BBC News | Business | UK Edition

A new tool launched by Google ahead of Black Friday offers to tell shoppers how busy a shop is, in real time.

Tags: black google friday aims

 

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