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Enbridge aims to stem negative publicity with Life Takes Energy rebranding campaign

2014-09-23 09:22:54| Energy - Topix.net

Under the theme Life Takes Energy, the campaign involves major spending primarily directed at television and digital video advertising highlighting every day moments made possible by energy. After taking big reputational hits from its defence of the proposed Northern Gateway oil sands pipeline and from its oil spill in Michigan's Kalamazoo River, Enbridge Inc. launched a rebranding and advertising campaign Monday to increase its "positive reputation" and that of the industry as a whole.

Tags: life takes energy negative

Enbridge aims to stem negative publicity with Life Takes Energy rebranding campaign

2014-09-23 00:37:30| Oil & Gas - Topix.net

Tags: life takes energy negative

The tiny country with a global publicity campaign

2014-09-12 01:29:32| BBC News | Business | UK Edition

Armenia's global publicity campaign

Tags: country global campaign tiny

Brazil looks to swap World Cup publicity for carbon credits

2014-04-16 01:01:00| Climate Ark Climate Change & Global Warming Newsfeed

Reuters: Brazil, looking to offset the carbon emissions generated by construction, travel and other activities related to hosting the 2014 Soccer World Cup, said on Tuesday it wants holders of United Nations-backed carbon credits to swap them for publicity during the games. The World Cup begins June 12 and Brazil's Environment Ministry said it has launched a program to convince owners of credits to exchange them for publicity in official documents of the event. The country, which is spending 26 billion...

Tags: world brazil credits cup