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Tag: endorsements
Clint Eastwood sues over false cannabis endorsements
2020-07-23 18:10:13| BBC News | Business | UK Edition
The Hollywood actor says he has no association with the companies that make CBD oil.
Tags: false
endorsements
cannabis
sues
Generation Z shuns celebrity/influencer endorsements - research
2017-10-09 17:01:00| Daily beverage news and comment - from just-drinks.com
The majority of Generation Z consumers do not buy into celebrity or influencer endorsements on social media, according to a new report.
Tags: research
generation
endorsements
shuns
'the Like Machine' Delivers Unparalleled Scale in Shopper Endorsements at Bashas'
2015-07-17 21:32:18| Grocery - Topix.net
Insignia Systems, Inc. today announced 'The Like Machine,' an innovative new media that harnesses the power of social media, consumer engagement, and word-of-mouth recommendation right at the point of purchase, is delivering significant engagement at Bashas' and Food City stores through the first six months of testing at select locations. Leading CPG brands are experiencing the power of The Like Machine to deliver unparalleled scale of endorsement, volume lift and local insights on shopper preference.
Tags: machine
scale
delivers
shopper
The value of celebrity endorsements
2014-12-11 01:10:41| BBC News | Business | UK Edition
Do we buy more of a product if a celebrity promotes it?
Tags: celebrity
endorsements
AUDIO: Celebrity fashion endorsements rise
2014-05-01 15:45:48| BBC News | Business | UK Edition
Fashion merchandising expert Maria Malone says the use of celebrity endorsements is becoming "more prevalent".
Tags: audio
fashion
rise
celebrity