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Clint Eastwood sues over false cannabis endorsements

2020-07-23 18:10:13| BBC News | Business | UK Edition

The Hollywood actor says he has no association with the companies that make CBD oil.

Tags: false endorsements cannabis sues

 

Generation Z shuns celebrity/influencer endorsements - research

2017-10-09 17:01:00| Daily beverage news and comment - from just-drinks.com

The majority of Generation Z consumers do not buy into celebrity or influencer endorsements on social media, according to a new report. 

Tags: research generation endorsements shuns

 
 

'the Like Machine' Delivers Unparalleled Scale in Shopper Endorsements at Bashas'

2015-07-17 21:32:18| Grocery - Topix.net

Insignia Systems, Inc. today announced 'The Like Machine,' an innovative new media that harnesses the power of social media, consumer engagement, and word-of-mouth recommendation right at the point of purchase, is delivering significant engagement at Bashas' and Food City stores through the first six months of testing at select locations. Leading CPG brands are experiencing the power of The Like Machine to deliver unparalleled scale of endorsement, volume lift and local insights on shopper preference.

Tags: machine scale delivers shopper

 

The value of celebrity endorsements

2014-12-11 01:10:41| BBC News | Business | UK Edition

Do we buy more of a product if a celebrity promotes it?

Tags: celebrity endorsements

 

AUDIO: Celebrity fashion endorsements rise

2014-05-01 15:45:48| BBC News | Business | UK Edition

Fashion merchandising expert Maria Malone says the use of celebrity endorsements is becoming "more prevalent".

Tags: audio fashion rise celebrity

 

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