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How marketing the Canadian Pacific Railway built, and branded, a nation

2015-11-04 09:22:22| Railroads - Topix.net

OTTAWA - When the last spike was driven into the Canadian Pacific Railway in 1885, the company that had connected Canada from coast to coast faced a whole new challenge: generating traffic on the line.

Tags: marketing built nation pacific

Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hartshorn

2015-11-02 18:16:00| Daily beverage news and comment - from just-drinks.com

Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.

Tags: search digital marketing brand

Texas, California Lead Nation in Carbon Emissions

2015-10-29 18:02:00| Climate Ark Climate Change & Global Warming Newsfeed

Climate Central: Everything is bigger in Texas. Its honky tonks. Its highway system. Its wind power industry. Its oil industry. And even, a new report says, its carbon dioxide emissions. Texas emitted more carbon dioxide from burning energy in 2013 than it did at any point since 2004. And, for at least the 24th year in a row, the Lone Star State tops the list of the nation's biggest carbon polluters, according to U.S. Energy Information Administration. Data released this week by the administration shows each...

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Ethiopia, a Nation of Farmers, Strains Under Severe Drought

2015-10-18 18:25:00| Climate Ark Climate Change & Global Warming Newsfeed

New York Times: Every day, Yasin Mohammed Aliye stakes out a spot on his small farm to chew khat leaves, a stimulant, and guard against intruders. The khat, he explains, helps to dull the hunger. We got just one day of rain each month during the rainy season, Mr. Yasin said, referring to the days from July through September. It should have been raining every other day. Now my harvest has failed. The green hills and full fields around here belie an alarming fact: This is the worst drought Ethiopia has experienced...

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