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UK: Aspall cuts abv on Perronelle's Blush in face of duty hike
2013-04-04 18:31:00| Daily beverage news and comment - from just-drinks.com
Aspall has confirmed it is lowering the abv of its pink cider brand Perronelle's Blush due to the government's policy on alcohol tax.
US: Beam Inc abandons Make'rs Mark abv change decision
2013-02-17 19:31:00| Daily beverage news and comment - from just-drinks.com
Beam Inc has buckled to consumer power and reversed its decision to reduce the abv of its Maker's Mark Bourbon brand.
Tags: change
mark
decision
makers
In the Spotlight - Beam Lowers Maker's Mark abv
2013-02-13 16:27:00| Daily beverage news and comment - from just-drinks.com
Who would have thought that lowering the abv of a Bourbon would provoke so much reaction? Beam will no doubt have been expecting some kind of response to cutting Maker's Mark alcohol content to 42%, announced this week, but possibly not the scale that's emerged.
Tags: mark
makers
spotlight
beam
US: Beam Inc lowers Maker's Mark abv as demand rises
2013-02-11 15:19:00| Daily beverage news and comment - from just-drinks.com
Beam Inc is reducing the alcohol content of Maker's Mark to help keep pace with a spike in demand.