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How COVID-19 is prompting a reevaluation of nudge theory in marketing - Sustainability Spotlight

2020-04-22 21:03:00| Daily beverage news and comment - from just-drinks.com

Applying the thinking that has shaped its obesity policy to the COVID-19 crisis has landed the UK Government in difficulty. During the pandemic, discussion of further anti-obesity measures targeted at soft drinks firms has been further deferred, Ben Cooper writes. How governments address conflicts between commercial freedoms and wellbeing may be up for a thorough re-appraisal as part of the post-COVID-19 reset.

Tags: marketing theory spotlight sustainability

 

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