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How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation director, Hans Erik Tuijt

2015-09-28 21:17:00| Daily beverage news and comment - from just-drinks.com

The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.

Tags: world working global director

Heineken's Amstel returns to football with Europa League tie-up

2015-09-01 19:20:00| Daily beverage news and comment - from just-drinks.com

Heineken has lined up a partnership with the UEFA Europa League football tournament for its Amstel brand.

Tags: returns football europa league

Heineken's premium power soothes World Cup hangover - Analysis

2015-08-04 14:12:00| Daily beverage news and comment - from just-drinks.com

When Heineken released its first-quarter results early this year, analysts warned that the company's self-described "solid progress" would soon be in for a reality check.

Tags: world power analysis premium

Heineken's Caledonian Brewery ups craft focus with testing site

2015-07-14 13:05:07| Daily beverage news and comment - from just-drinks.com

Heineken's Scottish subsidiary, Caledonian Brewery, is to roll out new craft innovations into the UK after opening a GBP100,000 (US$156,000) pilot brewery.

Tags: site focus testing ups