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Oklahoma beef industry fights back in checkoff war

The way that special interest groups manipulate public opinion is changing. In the long run, that may be good for the beef business.

Beef. It's What's for Dinner website redesigned, too.

R-CALF USA and OCM are seeking Supreme Court intervention against the Oklahoma checkoff referendum.

A new social media campaign promoting beef brings back an old, familiar tagline.

The steadfast hand at the tiller of the beef checkoff moves on to other challenges.

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