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Tag: ott
TVB deploys Harmonic content-aware encoding on Hong Kong OTT platform
2019-06-14 04:00:29| Digital TV News
Harmonic (NASDAQ: HLIT) has announced that Television Broadcast Limited (TVB) has deployed Harmonic's EyeQ content-aware encoding for its myTV SUPER OTT platform in Hong Kong. EyeQ encoding optimizes bandwidth for OTT services.
Tags: hong
kong
platform
encoding
UEFA launches free-to-air OTT digital platform
2019-06-13 13:00:29| Digital TV News
UEFA has officially unveiled its new Over The Top (OTT) streaming platform - a first for a football governing body - which is aimed at giving viewers greater access to live and on-demand video content from a variety of competitions.
Tags: digital
platform
launches
uefa
MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
2019-06-12 16:30:27| Digital TV News
MadHive has announced the integration of Inscapes glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
Tags: tv
local
planning
enable
Global OTT revenues to more than double
2019-06-10 07:40:15| Digital TV News
According to Digital TV Research, global online TV episode and movie revenues will reach $159 billion in 2024; more than double the $68 billion recorded in 2018. About $17 billion will be added in 2019 alone.
Tags: global
double
revenues
ott
4C expands partnership with Placed for TV and OTT audiences & measurement
2019-06-05 17:00:27| Digital TV News
4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
Tags: partnership
measurement
audiences
ott
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