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Tag: ott
AdLedger pilots OTT video ad deployment using blockchain
2020-09-24 15:30:05| Digital TV News
AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
Tags: video
deployment
ott
pilots
Amino helps Colsecor add SENSA OTT to legacy set-top boxes
2020-09-23 11:00:31| Digital TV News
Amino has announced that it is working with Pontis Technologies to upcycle a range of deployed STB devices to bring Colsecors OTT SENSA service to its customer-base of over 30 cooperatives throughout Argentina.
Veon eyes acquisition of OTT video service Megogo - report
2020-09-22 09:12:00| Telecompaper Headlines
(Telecompaper) Veon is considering an acquisition of the OTT video service Megogo, reports Rbc.ru citing four undisclosed sources.
Tags: service
video
report
eyes
Verizon Media offers header bidding-like solution for OTT publishers
2020-09-15 15:00:44| Digital TV News
Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
Tags: media
offers
solution
publishers
Firstlight Media and ThinkAnalytics partner on OTT personalization
2020-09-08 14:40:26| Digital TV News
Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy cloud-native personalization capabilities that drive long-term subscriber value.
Tags: media
partner
ott
personalization
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