je.st
news
Tag: comment
Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment
2020-08-18 12:51:00| Daily beverage news and comment - from just-drinks.com
If asked, Diageo would probably claim it owns a number of superheroes already - Johnnie Walker and Smirnoff spring to mind. Now it has one more.
Tags: content
comment
pays
ryan
Why RTDs could spur the next wave of growth for whisky - comment
2020-08-13 12:26:00| Daily beverage news and comment - from just-drinks.com
The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.
Tags: comment
growth
wave
spur
Why mindful consumption will bring carbon counting to soft drinks labels - comment
2020-08-03 12:57:00| Daily beverage news and comment - from just-drinks.com
The first half of this year has seen many nascent trends accelerate, most notably in the areas of health & wellness and environmental consciousness. Category commentator Lucy Britner believes that, going forward, the soft drinks brand owners should prepare to share even more information with their consumers.
Tags: comment
bring
soft
labels
The Coca-Cola Co's hard seltzer launch is a statement of intent - comment
2020-07-31 12:11:52| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co's announcement it is to release an alcoholic sparkling water in Latin America shouldn't be a surprise. But it is.
Tags: comment
hard
statement
launch
Why 'Quality Control' is the name of the beer game, no matter your size - comment
2020-07-28 03:07:00| Daily beverage news and comment - from just-drinks.com
Although not the most glamorous aspect of brewing, being able to provide the consumer with an assurance of your beer's quality is where it's at. Category commentator Stephen Beaumont believes that what has previously been the preserve of the indusry's larger brewers now needs to trickle down - not literally - into craft beer.
Tags: your
size
comment
control
Sites : [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] next »