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NBA partners with Microsoft to create D2C platform

2020-04-16 19:30:31| Digital TV News

The NBA and Microsoft have announced that Microsoft and NBA Digital are to create a platform on Microsoft Azure that will use machine learning and AI to deliver personalized game broadcasts and other content offerings direct to consumers.

Tags: create partners microsoft platform

 

Hennessy agrees NBA sponsorship in North American sport first

2020-02-10 15:12:00| Daily beverage news and comment - from just-drinks.com

Moet Hennessy has secured 'official spirit' status for its Hennessy Cognac brand with the National Basketball Association in the US.

Tags: sport north american nba

 
 

Smashing steaks with NBA star Steven Adams

2019-11-22 23:48:00| Beef

The Oklahoma Beef Councils partnership with Steven Adams has consumers ready to smash steaks.

Tags: star steven adams nba

 

NBA TV becomes 1st league network to launch SVOD service

2019-11-05 19:00:04| Digital TV News

NBA Digital, jointly managed by the NBA and Turner Sports, has announced that NBA TV is now available directly to consumers from the NBA, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.

Tags: service network 1st league

 

Shaquille O'Neal backs NBA executive over China dispute

2019-10-23 04:52:15| BBC News | Business | UK Edition

The basketball legend has defended comments made by a NBA executive that prompted a backlash in China.

Tags: china executive nba dispute

 

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