je.st
news
Tag: advertiser
P&G Is Top Advertiser
2021-03-22 01:49:24| Happi Breaking News
Demand for household cleaners drives ad spending.
Tags: top
advertiser
The Time a Newspaper Stared Down the Country's Largest Advertiser
2015-04-23 00:01:04| Automakers - Topix.net
Editor's Note: The news last week that Buzzfeed had deleted posts critical of advertisers got some of us at ProPublica wondering about any instances when news organizations stood up to advertiser pressure. As it turns out, ProPublica president Richard Tofel wrote a whole chapter of a book about one of those cases: In 1954, the Wall Street Journal and its publisher, Barney Kilgore, confronted General Motors.
Tags: time
largest
newspaper
advertiser
Google Patent Tips Free Taxi Rides to Advertiser Stores
2014-01-28 03:37:05| PC Magazine Software Product Guide
A Google patent calls for the invention of a service that entices Web shoppers to visit a brick-and-mortar store based on a coupon and gratis cab ride.
Do Not Track standards group shoots down advertiser proposal
2013-07-16 14:40:02| CNET News.com
A W3C working group will proceed with its existing draft standard for governing how browsers tell advertisers that people don't want their online behavior tracked. [Read more]
Tags: group
track
standards
proposal
Facebook to acquire Microsoft's Atlas Advertiser Suite
2013-03-01 08:39:00| Telecompaper Headlines
(Telecompaper) Facebook has agreed to acquire Microsoft's Atlas Advertiser Suite for an undisclosed amount. Atlas provides campaign management and measurement services for marketers and agencies. Facebook's director of monetisation product marketing, Brian Boland writes in a blog post that the Atlas service provides a holistic view of campaign performance, which is has been missing until now as marketers and agencies are forced to adopt siloed marketing strategies for each channel. He added that many marketers that advertise on Facebook using Atlas will see no change to the service they receive today. Facebook will continue to invest and innovate in the Atlas platform, including scaling its back-end measurement systems and enhancing its suite of advertiser tools on desktop and mobile. Atlas will continue to operate from Seattle.
Tags: suite
advertiser
atlas
acquire
Sites : [1]