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Convert More Internet Leads with Digital Reminder Ads
2013-06-08 22:41:53| AutomotiveDigest.com - Automotive Industry News
You do a lot to drive traffic to your website. Even if youve attracted a lot of first-time visitors, a large percentage of them don't come back. However, you can increase the odds of them returning by running a cutting-edge retargeting campaign and converting Internet leads. Retargeting 101 When customers click on your ad, you want to be sure to engage them as much as you can to get them to call, set up a test drive, etc. After a few minutes, your qualified customer may leave your site. But not before youve dropped a cookie into their browser. This little file will remain active for up to 60 days and track every site the customer visits, giving you the ability to make one of your display (banner) ads appear on the page. In many cases, these retargeting "reminder ads" won't necessarily generate a click. Instead, they'll remind the customer about you and the model they're interested in, triggering another search on Google, bing or Yahoo. When you have them re-engaged in online research, you'll want to appear again in the top three slots of every search, and get them to click back to your website. Keep reading! The Article Convert More Internet Leads with Digital Reminder Ads appeared first on Automotive Digest.
Tags: internet
digital
ads
leads
New online ads urge against carbon tax
2013-06-05 09:31:00| Climate Ark Climate Change & Global Warming Newsfeed
CNN: Online ads, backed by a six-figure buy from a conservative group, are hitting the web urging lawmakers to oppose a tax on carbon emissions. The campaign from Americans for Prosperity goes after senators and representatives from 15 states, and begins with a budget of $175,000, according to a release from the organization. The senators targeted are all Democrats: Mark Begich of Alaska, Mark Udall of Colorado and Kay Hagan of North Carolina. "Carbon taxes are bad for American industry and jobs,"...
US: ABA takes aim at New York's "misleading" obesity ads
2013-06-04 16:37:10| Daily beverage news and comment - from just-drinks.com
The American Beverage Association (ABA) has accused New York City's authorities of misleading the public after it launched a new campaign warning against high sugar levels in fruit juices, energy drinks, sweet teas and sports drinks.
Tags: takes
ads
aim
misleading
UK: Portman Group bans all drinks ads related to sex
2013-05-31 17:24:00| Daily beverage news and comment - from just-drinks.com
Industry watchdog the Portman Group has introduced a host of new rules, including stricter controls on online marketing and a ban on all alcohol ads related to sex.
Tumblr brings in-stream ads to Web dashboard
2013-05-30 21:42:19| CNET News.com
People scrolling through Tumblr's dashboard on the Web will now see sponsored content alongside posts from blogs they follow. [Read more]
Tags: web
ads
brings
dashboard
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