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Convert More Internet Leads with Digital Reminder Ads
2013-06-08 22:41:53| AutomotiveDigest.com - Automotive Industry News
You do a lot to drive traffic to your website. Even if youve attracted a lot of first-time visitors, a large percentage of them don't come back. However, you can increase the odds of them returning by running a cutting-edge retargeting campaign and converting Internet leads. Retargeting 101 When customers click on your ad, you want to be sure to engage them as much as you can to get them to call, set up a test drive, etc. After a few minutes, your qualified customer may leave your site. But not before youve dropped a cookie into their browser. This little file will remain active for up to 60 days and track every site the customer visits, giving you the ability to make one of your display (banner) ads appear on the page. In many cases, these retargeting "reminder ads" won't necessarily generate a click. Instead, they'll remind the customer about you and the model they're interested in, triggering another search on Google, bing or Yahoo. When you have them re-engaged in online research, you'll want to appear again in the top three slots of every search, and get them to click back to your website. Keep reading! The Article Convert More Internet Leads with Digital Reminder Ads appeared first on Automotive Digest.
Tags: internet
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Category:Automotive