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"It's okay to fail, but do it fast and do it cheap" - just-drinks speaks to Atom Labs global head of NPD, Rosie Milsom
2020-12-14 12:53:00| Daily beverage news and comment - from just-drinks.com
UK drinks company Atom Brands is the third arm of Atom Group, a consortium of drinks businesses that also includes online spirits retailer Master of Malt and sales network Maverick Drinks. In 2018, the group was bought by Anheuser-Busch InBev, marking another step on the company's journey from producing just 24 bottles of gin a week in 2012 to an estimated half-a-million bottles in total this year. Last week, Atom Brands revealed Atom Labs, an NPD platform tasked with developing spirit ranges based on customer feedback from Master of Malt data. The company can go from idea to execution in just six weeks, allowing it to test what works on Master of Malt before committing fully. Products that have already come off the Atom Labs assembly line include Jaffa Cake Gin and Burnt Ends, an American whiskey designed to pair with barbecued food. Speaking to just-drinks after the launch, Atom Group's global head of NPD, Rosie Milsom, talks about how Atom Labs aims to disrupt the spirits industry through trial and error, COVID's impact on the project and A-B InBev's hands-off approach to ownership.
Brexit trade talks: UK and EU to 'go the extra mile' in effort to agree deal
2020-12-13 13:30:43| BBC News | Business | UK Edition
Negotiations will continue beyond Sunday's deadline in an effort to reach a deal, say the leaders.
The biggest interviews of the year - just-drinks' review of 2019 - FREE TO ACCESS
2020-12-11 11:48:00| Daily beverage news and comment - from just-drinks.com
With the end of the year looming, we take a look back at 2020. Here's a rundown of the ten biggest interviews to appear on just-drinks in the last 12 months.
The biggest interviews of the year - just-drinks' review of 2020 - FREE TO ACCESS
2020-12-11 11:48:00| Daily beverage news and comment - from just-drinks.com
With the end of the year looming, we take a look back at 2020. Here's a rundown of the ten biggest interviews to appear on just-drinks in the last 12 months.
Online Tree Permit Applications Unavailable Sunday December 13 from 5:00 to 6:30PM
2020-12-11 00:21:42| PortlandOnline
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