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NADA Recognizes Auto Dealer Law Content

2013-01-26 19:04:05| AutomotiveDigest.com - Automotive Industry News

Auto Dealer Law, the Definitive Legal Guide to the Purchase, Sale, and Operation of Vehicle Dealerships, has been cited in a memo by NADA  to members concerning how to communicate with their manufacturers . "Dealers must respond to each and every letter from the factory.  Failure to do so can be disastrous. A derogatory letter from the factory could be the first step towards an effort to terminate a franchise," said Mike Charapp. Auto Dealer Law is available now and can be purchased at NADA booth # 3226 or the guide and subscription service can be purchased at autodealerlaw.com.

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New DealerRater to be Unveiled at NADA 2013!

2013-01-26 15:34:21| AutomotiveDigest.com - Automotive Industry News

Your cus­tomers read online reviews before deciding which deal­er­ship to con­tact or visit. The New Deal­er­Rater will enable your deal­er­ship to demon­strate your excep­tional cus­tomer ser­vice to drive show­room traf­fic and increase sales. More than 25% of fran­chised deal­ers across the U.S. have embraced Deal­erRater and its award-winning Cer­ti­fied Dealer Pro­gram as a crit­i­cal com­po­nent to their online rep­u­ta­tion efforts. Visit us at Booth # 3353 While at NADA!

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ADESA to Auction Harley at NADA Convention

2013-01-24 21:29:02| AutomotiveDigest.com - Automotive Industry News

For the second consecutive year, ADESA will auction a Harley-Davidson (2011 Fat Boy) during the National Automobile Dealers Association Convention and Expo, held this year in Orlando, Florida. All proceeds will benefit the Frank E. McCarthy Memorial Fund of the National Automobile Dealers Charitable Foundation, which supports Canine Companions for Independence The live auction begins at 1 p.m. on Sunday, Feb. 10, at the ADESA exhibit Booth # 2743!

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Press Conference: Facility Upgrades Discussion at NADA

2013-01-24 21:11:11| AutomotiveDigest.com - Automotive Industry News

Glenn Mercer, industry analyst, will present the second part of NADA's facility upgrade study during a press conference on Saturday, Feb. 9 at 9 a.m. in room W312B of the Orange County Convention Center during the 2013 NADA Convention and Expo in Orlando, Fla. Mercers first press conference at the NADA Convention and Expo in 2012 brought out information valuable to dealers from the NADA report including the idea that consumers aren't as concerned about a dealer's facility as OEMs and dealers appear to be. To register, visit www.nadaconventionandexpo.org.

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Jim Ziegler Wants to Meet You at the NADA Convention!

2013-01-24 15:53:43| AutomotiveDigest.com - Automotive Industry News

Many of you may have already had the opportunity to meet Jim Ziegler, president and CEO of The Alpha Dawg, since hes been giving workshops at NADA conventions since 1987. But alas, Jim says this will be his last workshop presentation at NADA and he is moving on to other phases of his automotive career. Jim says he will continue to consult, train, write and speak at dealerships and dealer association events, but hes started a new Automotive Digital Marketing Program and his time will be spread in other directions. So now is your chance to attend Jim Zieglers NADA workshop "Guerilla Marketing Using Facebook and YouTube" while at the NADA/ATD Convention and Expo in Orlando, Florida! And please stop by the Dealer Synergy Booth # 4179 to say hello to Jim and his wife Debbie!

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