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Reebok CrossFit collection gets tough with Kevlar

2015-05-13 14:05:01| Daily apparel & textile news and comment - from just-style.com

Sportswear firm Reebok International is to use DuPont's Kevlar fibre - more commonly found in ballistic and stab-resistant body armour - in a new high performance workout line.

Tags: collection tough reebok kevlar

 

Du Pont, Reebok tie up for CrossFit collection

2015-05-12 15:03:06| Footwear - Topix.net

DuPont Protection Technologies and Reebok International have announced the signing of a multi-year trademark license agreement for the use of the DuPont Kevlar and Dare Bigger trademarks, a joint statement by the two companies in Wilmington, Delaware said. Launching next month, the new Spring-Summer 2015 Reebok CrossFit collection will incorporate the DuPont advanced material and feature the DuPont trademarks.

Tags: collection tie pont reebok

 
 

Subway Fitness Stations - Reebok Challenges Korean Commuters to Keep...

2015-04-20 07:40:36| Apparel - Topix.net

Since about 74% of Korean office workers recognize that they could use more exercise, Reebok created the 'Subway Pump Battle' in order to get people off their seats and onto their feet while waiting for the next train. The battle specifically targeted people who were idly sitting down, using photos to launch unsuspecting people into a game as either player one or two.

Tags: keep fitness challenges stations

 

Subway Fitness Stations - Reebok Challenges Korean Commuters to Keep...

2015-04-20 04:31:28| Footwear - Topix.net

Since about 74% of Korean office workers recognize that they could use more exercise, Reebok created the 'Subway Pump Battle' in order to get people off their seats and onto their feet while waiting for the next train. The battle specifically targeted people who were idly sitting down, using photos to launch unsuspecting people into a game as either player one or two.

Tags: keep fitness challenges stations

 

Axis inaugural trade show for trend focused women and their Axis x Reebok dinner

2015-04-15 04:59:14| Footwear - Topix.net

There is a wave of female empowerment happening and as Millennial women are seeking brands and products that speak to them, that represent their fitness, fashion, health and lifestyle, their buying power, and more importantly their staying power. Enter Axis , an invitation-only, fashion lifestyle trade show that serves up what this new generation of women seek.

Tags: x show women trade

 

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