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Diageo turns to social media stars to deliver new angle on responsible drinking call
2017-12-18 16:10:00| Daily beverage news and comment - from just-drinks.com
Diageo has teamed up with vloggers and other social media personalities to push its global responsible drinking message of less but better.
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call
social
responsible
"It is for drinks producers to be the most committed partners of governments to tackle the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part II
2017-12-06 17:05:00| Daily beverage news and comment - from just-drinks.com
In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.
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"Companies will put aside commercial differences when it comes to tackling the harmful use of alcohol" - Interview, Henry Ashworth, CEO of the International Alliance for Responsible Drinking - Part I
2017-12-06 13:18:00| Daily beverage news and comment - from just-drinks.com
Last month, just-drinks sat down with the head of the International Alliance for Responsible Drinking, Henry Ashworth. The trade-funded organisation poached Ashworth from UK drinks industry watchdog The Portman Group in January. Here, in part one of a two-part interview, Ashworth explains what IARD does, what its ambition is and why its members are forsaking the quest for competitive advantage in the responsible drinking area.
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How the drinking straw became a million dollar idea
2017-12-01 01:08:48| BBC News | Business | UK Edition
The BBC's Aaron Heslehurst explains how the drinking straw became a million dollar idea.
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million
dollar
drinking
Responsible drinking issues around the world - The IARD Digest - November 2017
2017-11-27 12:02:00| Daily beverage news and comment - from just-drinks.com
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.
Tags: world
november
issues
responsible
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