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Students Who Hate Fossil Fuels Could Be Market to Reach
2013-08-31 21:57:34| AutomotiveDigest.com - Automotive Industry News
Student activist groups around the country are pressuring university administrators to divest from fossil fuels stocks in the petroleum, coal, and natural gas sectors. Student campaigns such as Fossil Free UC, and several more around the country, want administrators to pull the plug on these investments from campus endowments. These are members of GenY/Millenials who are already prone to putting off buying or leasing a car. What about reaching them through marcom messaging and special events? It could be a great opportunity to learn a lot about what dealers have to offer. A few ways to reach them could be supporting on-campus electric vehicle charging stations and discounts on EVs. Or a ride and drive on campus or at car shows promoted on campus featuring great green vehicles they should experience behind the wheel. What about remarketing used hybrids, plug-ins, and CNG-powered Civics and pickups for a really good deal? Check out even more marketing opportunities in this article on what young consumers care about.The Article Students Who Hate Fossil Fuels Could Be Market to Reach appeared first on Automotive Digest.
Tags: to
market
students
reach
Why Does Everyone Hate Ballmer?
2013-08-28 02:35:05| PC Magazine Software Product Guide
He's done a great job of growing Microsoft, but people still love to carp on Steve Ballmer.
Why Does Everyone Hate Ballmer?
2013-08-27 23:58:21| PC Magazine: the Official John C. Dvorak RSS Feed
He's done a great job of growing Microsoft, but people still love to carp on Steve Ballmer.
Why Do We Love to Hate Taylor Swift?
2013-08-27 18:48:30| Apparel - Topix.net
For some reason, at 23, Swift seems to have become both a chart-topping and award-winning artist and one of the most reviled singers of her generation.
Scientists love to hate greens, because what greens say matters
2013-08-02 13:16:00| Climate Ark Climate Change & Global Warming Newsfeed
Guardian: If a relationship therapist sat the UK's scientists and the green movement on their couch and asked them how they felt, the discussion, I suspect, would be heated. There is something about environmentalists that manages to irritate and aggravate many scientists. In Mark Henderson's Geek Manifesto, only the greens gets a chapter all to themselves about their crimes against science. Last year saw a rare scientist-led political demonstration rallying a "geekmob". Of all the world's critical issues...
Tags: love
hate
matters
scientists
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