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"'Watershed moment' is the right term to use" - Charlie Merrells, chief strategy officer for Amazon agency Molzi - CORONAVIRUS SPECIAL

2020-05-20 15:33:00| Daily beverage news and comment - from just-drinks.com

Charlie Merrells left his job as Amazon's UK category head for beer, wines and spirits days before the coronavirus lockdown hit the country. He could hardly have picked a more tumultuous moment for retail as the pandemic pushed consumers - many for the first time - towards the e-commerce channel. In his new role as chief strategy officer for Amazon agency Molzi, Merrells is tasked with navigating companies through the new sales environment. Many of these firms have also been pushed towards the channel for the first time because of the coronavirus. In an interview with just-drinks this week, Merrells talks about what the rush to online has meant for beer, wines and spirits, the mistakes companies make when selling on Amazon and whether new trends for direct-to-consumer will outlive the pandemic.

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Why post-COVID spirits consumers will be 'living in the moment' - comment

2020-05-12 17:48:00| Daily beverage news and comment - from just-drinks.com

As lockdown restrictions slowly start to ease in some markets, Neil Ridley considers how the post-COVID landscape is taking shape for spirits brand owners.

Tags: comment living moment consumers

 
 

Moving pig health to the back burner - if only for a moment

2020-05-12 09:39:00| ThePigSite - Industry News

As I write this article, the pork industry and the world around it is in the midst of an economic meltdown due to the challenges associated with COVID-19. This is new territory for all of us. The long

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Capture the moment in the summer lull

2020-05-07 19:00:00| Beef

If your practice has a slow time in the summer, here are some ideas for putting it to good use.

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Coronavirus takes shine off hard seltzer's moment in the sun - comment

2020-04-01 19:39:00| Daily beverage news and comment - from just-drinks.com

It was supposed to be the summer of seltzer. But the coronavirus outbreak in the US has put paid to what analyst estimated would be a 270% increase in sales this year for one of the hottest categories in alcoholic drinks.

Tags: comment hard moment sun

 

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