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Top 10 Tips for Communicating with Fleet Drivers
2014-04-14 19:41:38| AutomotiveDigest.com - Automotive Industry News
As a marketing and branding professional in the fleet industry for many years, Ive had the opportunity to explain how to build a downstream marketing strategy that wins the support of drivers and field fleet administrators. Fleet managers know that these are potential "advocates" whose behavior can help or hinder achievement of operational goals. The most-often asked follow-up question I get is "HOW does one effectively communicate with drivers who have much more on their minds than adhering to fleet policy as they go about their business day. Once again, I like to apply marketing-based solutions to the problem of cutting through the clutter. Here are my 10 tips for delivering a message and making it stick: Tip #1: Exploit emotions. Advertisers do it all the time: people share similar emotional needs: to feel attractive, to feel fit and healthy, to be liked, to feel secure, to save embarrassment, to avoid feeling guilty. Facts certainly matter in advertising, but they matter because they can generate and reinforce emotion. In the case of drivers, you might be selling the need to change dangerous behaviorsfor example, when you want people to buckle their seat belts, pay attention while driving, or not drive impairedsome emotional buttons become more prominent than others. In these cases, the needs to feel healthy and safe, and to avoid guilt or embarrassment, to demonstrate loyalty to an employerthese are obvious emotional targets. READ MORE The Article Top 10 Tips for Communicating with Fleet Drivers appeared first on Automotive Digest.
Advanced Business Solutions provides top five tips for traceability in the logistics sector
2014-04-09 18:29:52| Logistics - Topix.net
Consumer buying trends used to be rooted in trust, but events such as the horsemeat scandal have caused lasting damage, according to a new *white paper commissioned by leading software provider, Advanced Business Solutions .
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AutomationDirect Releases White Paper on Top 10 Tips for Specifying VFDs
2014-01-10 06:00:00| Industrial Newsroom - All News for Today
VFDs can significantly extend the life of motors and cut operating costs, but selecting the right unit is critical to achieving these benefits.<br /> <br /> AutomationDirect announces the release of a new White Paper, “Top 10 Tips: Specifying VFDs” that explains the steps needed to choose the right variable-frequency drive (VFD) to maximize energy efficiency and reduce motor wear and tear.<br /> <br /> A VFD lowers energy consumption by allowing the motor speed and power demand to ...
Top Tips To Keep The Grim Reaper At Bay
2013-11-11 17:09:00| Beef
You no doubt have a lot on your plate, but keeping yourself healthy is crucial to being able to work on the operation, or even enjoy the work. Here are warning signs you can't ignore. BEEF Editors' Blog read more
VIDEO: Top tips for buying a used car
2013-11-04 06:43:28| BBC News | Business | UK Edition
Twenty-four-year-old mechanic James gives his top tips when buying a used car.