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RPT-Keurig soft drink machine reckons with fizzled soda market

2015-07-03 14:43:24| Beverages - Topix.net

Keurig Green Mountain Inc's thrust into the home-brewed cold beverage market, once seen as a potential game changer for the single-serve coffee machine maker, faces increased skepticism from investors worried in part about waning consumer enthusiasm for soft drinks. Keurig Kold, which will make everything from craft sodas to iced teas, is expected to launch in the fall, entering a space dominated by home-brewed cold drinks market leader Sodastream International Ltd. Keurig has heralded the new machine as giving it access to a $50 billion market for cold beverages in the U.S., five times the size of the hot drink market.

Tags: market machine soft drink

 

Ad Parodying Classic Coke Commercial Will Scare You From Ever Drinking Soda Again

2015-07-01 08:00:20| Beverages - Topix.net

America's battle with sugary drinks is nothing new. What is new is this powerful commercial reminding you of the dangers of drinking them.

Tags: again commercial classic drinking

 
 

Big Soda Brandjacked And Under Fire

2015-06-26 04:24:30| Beverages - Topix.net

I produce multi-platform food content that focuses on news and narratives. I am an adjunct instructor at New York University and enrolled in the school's Food Studies PhD program.

Tags: big fire soda

 

McDonald's: Fewer Happy Meal orders opting for soda

2015-06-25 20:07:46| Beverages - Topix.net

McDonald's says fewer people are picking soda for Happy Meals after it stopped listing the drinks as an option on its menu boards. The world's biggest hamburger chain said Thursday 48 percent of Happy Meals orders chose soda as a beverage in the U.S. after it was scrubbed from menus and marketing materials between July of last year and May. That's down from 56 percent in the year-ago period.

Tags: happy orders fewer meal

 

Remake Of Iconic Coca Cola Ad Blasts Soda Companies

2015-06-25 12:52:22| Beverages - Topix.net

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Tags: companies cola coca coca cola

 

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