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Nike's Demand Creation Expense: A Slam Dunk For The Company's Bottom Line

2015-12-31 08:01:50| Footwear - Topix.net

Right up there with important profitability metrics including revenue, cost of sales, and gross margins, Nike's income statement includes a very peculiar line for marketing-related costs: Demand Creation Expense. The metric consists of costs associated with enhancing and strengthening the Nike Brand domestically and around the world.

Tags: line bottom creation demand

 

Nike's (NKE) "Buy" Rating Reiterated at Citigroup Inc.

2015-12-30 21:47:16| Footwear - Topix.net

's stock had its "buy" rating reissued by equities researchers at Citigroup Inc. in a research note issued to investors on Wednesday, AnalystRatings.Net reports. Other hedge funds have modified their holdings of the company.

Tags: inc buy rating citigroup

 
 

Nike's Buyback Report Card And Its Dividend Implications

2015-12-30 14:33:01| Footwear - Topix.net

Nike is a stock that has certainly been crowned a market leader in the past few years. I've been hesitant to get on board because the stock is always seemingly so expensive that the value investor in me simply can't pull the trigger.

Tags: report card implications dividend

 

NIKE's (NKE) CEO Mark Parker on Q2 2016 Results - Earnings Call Transcript

2015-12-24 04:26:02| Footwear - Topix.net

Good afternoon, everyone. Welcome to NIKE's Fiscal 2016 Second Quarter Conference Call.

Tags: results call mark ceo

 

Nike's Mark Parker Is 'Fortune' Magazine's 2015 Businessperson of the Year

2015-11-13 04:49:37| Footwear - Topix.net

Consistently named as one of the world's most valuable brands with its closest competition raking in less than half of its revenue, Nike has much to thank CEO Mark Parker for. Having ballooned Nike's market capitalization from $16.39 billion USD in 2006 at the beginning of his tenure, to a whopping $86.2 billion USD and 48% of the American athletic footwear market today , Parker deserves due recognition from Fortune magazine as its "Businessperson of the Year" for 2015.

Tags: the year mark magazines

 

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