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10 Things Learned about Email Marketing from the MarketingSherpa Handbook
2013-02-25 21:18:28| AutomotiveDigest.com - Automotive Industry News
Earlier this year, MarketingSherpa released the 2nd Edition of their Email Marketing Handbook, an in-depth research guide to help improve your email marketing strategy. As a sponsor of this handbook, we have pulled together what we, at IMN, feel are the top 10 tips we learned below. 1. 73% of companies recognize that email produces, or will product ROI and as such, are increasing their budgets. 2. CMOs indicate that email marketing is most effective at achieving the following business objectives: completing post-sales transactions (41%), nurturing prospects (31%), driving website traffic (27%) and building brand awareness (27%). Keep reading for all the tips from Nancy Liberman, CMO at IMN. The Article 10 Things Learned about Email Marketing from the MarketingSherpa Handbook appeared first on Automotive Digest.
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Category:Automotive