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23% of U.S. millennial heads of household are OTT-only
2016-06-14 16:00:17| Digital TV News
Parks Associates has found that 23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all U.S broadband households. The firm's analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.
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