While brand marketers for consumer companies exploit the new web-created opportunities to catch buyers attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos.
By Ed Pierce, ItsTheArtsFleetMarketing.com
As a marketing manager for a provider of fleet products or services, you know that the first question an executive will ask is Wheres the value? Are you really going to explain marketing value based on Facebook likes, Twitter follows, and Pinterest pins? Not likely! Its hard enough explaining the value of traditional advertising measures like cost-per-thousand, impressions, awareness and perceptions.
Okay, so why will digital marketing become an integral part of every fleet providers integrated marketing strategy?
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