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A Comprehensive Checklist for Creating A Successful New B2B Product Launch

2013-12-06 06:00:00| Industrial Newsroom - All News for Today

San José, CA  &ndash; Growth Technical Marketing, LLC today made available a free new e-book, &rdquo;A Practical Guide to a Successful New Product Launch,&rdquo; which covers 11 key steps to a successful new product development and introduction for business to business products and services. <br /> <br /> The e-book emphasizes the importance of process, market research and competitive analysis to define the key elements of a good Market Requirement Definition (MRD), business plan and financial ...

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