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A textbook example of success: Sales of Viki's Granola climbs 500% annually

2015-10-20 23:49:03| Grocery - Topix.net

Armed with little more than her neighbors' accolades for her homemade granola and a business book recommended on Oprah Winfrey's website, Viki Sater dove head first into the competitive cereal market. Despite the slim odds of success new food and beverage brands face, and declining sales in the overall cereal segment, Viki's Granola took off with sales consistently growing 500% each of the past four years.

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