ASU Entrepreneur Initiative flourished into thriving business Personal passion for natural foods, clean eating and juicing evolved into Kaleidoscope Juice Check out this story on azcentral.com: http://azc.cc/1w70xk8 What began as a venture fueled by a $6,000 grant from the Edson Student Entrepreneur Initiative at ASU has flourished into four locations and a product line featuring 90 different items Alexandra Maw and her mother Andrea Maw co-founded Kaleidoscope Juice in 2012 after winning a $6,000 grant. The company has three locations, and some of its products are sold at Whole Foods Market.