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#AerieREAL Proves That Body-Positive Ads Can, In Fact, Spike Sales

2016-03-10 14:17:15| Apparel - Topix.net

Can body-positive branding be good for the bottom line? Based on American Eagle-owned Aerie and its unretouched #AerieREAL campaign, it certainly looks like it. Lots of retailers struggled through 2015 , but the stats for American Eagle Outfitters, and particularly Aerie, were quite strong: According to its latest report , the lingerie brand's 2015 sales were up 20%; in Q4 of last year, they rose 26%.

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