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Amazon: The E-Commerce Gorilla Needs A Map

2016-04-05 23:32:03| Wireless - Topix.net

Reports indicate that Amazon is reported to be in talks with German carmakers about taking a stake in the digital mapping unit, HERE, which the automakers acquired from Nokia last year. . The initial negotiation centered around the possibility of AMZN taking a stake to be a provider of cloud computing services to the automakers given the data and processing intensity involved with live-map updates but I see a long-term strategic rationale for AMZN taking a stake given the importance of mapping assets on e-commerce as AMZN ramps up on its own logistics fleet.

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